Simple Wardrobe Concept: Customers sign up for a subscription that replaces their existing wardrobe over time with a combination of basics and accent items. Each day customers are provided with three outfit choices to choose from based on their wardrobe. Products/Services Startup kit - larger package of shirts, pants, etc to start the process Monthly refresh -2 -4 new pieces to keep wardrobe fresh Restock - individual basics that need to be replaced Business Model Outsource basic design Staff designer to oversee fit with image and options Increase design team over time as needed Outsource manufacturing of shirts, pants, etc. Ship directly from manufacturer to customers Typical subscriptions give customers options and returns This would dictate customer selections with no options/returns Maintain database of customer clothing options Develop AI to offer daily wardrobe suggestions Insights and Innovations Customers struggle to choose clothes to wear, not just clothes to buy Controlling a customer's entire wardrobe enables better recommendations Shoes are the most difficult/expensive so they don't do anything with shoes Predictable demand with plenty of lead time greatly reduces manufacturing costs by up to 33% how does this business mdoel reduce cost?