Answer :
Final answer:
Descriptive analytics summarizes historical data, while prescriptive analytics involves recommending actions based on data insights.
Explanation:
Descriptive analytics involves summarizing historical data to understand past performance without predicting future outcomes. Calculating the click-through rate for online customers is an example of descriptive analytics, not predictive analytics.
Prescriptive analytics focuses on recommending actions based on data insights. Setting the optimal pricing scheme for a hotel to maximize revenue falls under prescriptive analytics, as it involves formulating a plan of action based on data and algorithmic outputs.
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